Introducing the new Lifestyle Collection!

Do you ever think of something you need or want, but after lots of searching, you just can't find the right thing? Lately, I've had this feeling and it all started around the need for grab-and-go organized tote bags. As a mom of two young children in sports and activities, multiple committees and commitments, I needed a quick and easy way to organize the things we use on the go, and it all started with this library bag.

I'm sure it's just my creative nature, but I've always been one to make the things I need or want. Every Monday afternoon I tote my two children and a range of books to and from the public library. I needed a library bag specifically designated to make sure all the books we'd borrowed made it back to the library. Our new bag hangs by the front door to collect books that have been read, and it's easy to grab on Monday afternoons... and as an added bonus, it's pink and beautifully designed! (Don't worry, more colors available!)

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After trying out this bag, I realized all the other reasons I needed a cute, dedicated tote bag. My second need: an adventure bag to house our National Parks Passports for when we visit parks and monuments. We collect park stamps and Junior Ranger badges. It's a special time for our family to be together and explore new places. I decided with a dedicated tote, I could collect park patches to sew to the outside to make a really special keepsake for myself and my boys. Each item in this new collection is made to order, so you get to choose from a range of colors, and even phrasing as shown in the new Proud Mom series tote. Karate Mom, Soccer Mom, Band Mom? You got it! 

I'm still brimming with ideas for totes, mugs, and mousepads, so I'll be adding to the collection over the coming weeks. Make sure you check out the whole collection of new items and don't forget about a few of our all-time favorites. 

What do you think? I'd love to hear it in the comments, or via email! If you have an idea for a tote or item you've just been trying to find, maybe we can create it together!